AI Insights · Timothy · April 2022
Top 5 Business Apps on iOS in the Middle East - Q1 2022
In Q1 2022, the top 5 business apps on the iOS platform in the Middle East experienced varied performance trends. Notable apps include Zoom Workplace, Microsoft Teams, and WhatsApp Business.
Throughout the first quarter of 2022, the top five business apps on iOS in the Middle East showcased diverse performance trends in terms of downloads and active users. Here’s a detailed look at their performance:
Zoom Workplace saw fluctuating weekly downloads, starting at around 57.8K and peaking at 91K in mid-January, before settling to approximately 44.5K by the end of March. Active users also showed a dynamic pattern, beginning at 436K and slightly increasing to 543K in mid-January, before declining to 421K by the end of the quarter.
Microsoft Teams experienced a notable drop in weekly downloads, from about 63.9K at the beginning of the quarter to 40.1K by the end of March. The app's active user base followed a similar trend, starting at 1.24M and dropping to 718K by the end of the period.
WhatsApp Business maintained a relatively stable weekly download rate throughout Q1, ranging from 34.6K to 37.2K. Its active user base demonstrated consistent growth, starting at 702K and reaching approximately 771K by the end of March.
LinkedIn: Network & Job Finder showed a steady download rate, beginning at 15K and peaking at 21.6K in early March, before settling at around 17K by the end of the quarter. Revenue for LinkedIn peaked at $245K in late February, while active users fluctuated slightly, starting at 383K and ending at 389K.
Google Meet (original) experienced a rise and fall in weekly downloads, starting at 14.4K and peaking at 22.6K in mid-January, before stabilizing at around 13.9K by the end of March. The app's active user count followed a similar trajectory, beginning at 100K and peaking at 139K in mid-January, then tapering off to 124K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.